Truly Mongolian

Our Brand

GOBI is a 100% Mongolian cashmere brand, combining centuries-old craftsmanship with modern manufacturing expertise and styles designed for comfort and longevity. From working closely with local herders to manufacturing exclusively at our one facility in Ulaanbaatar, every garment is sustainably produced in Mongolia, by Mongolians.

Goat

Herders

Employees

Customers

Four Points of GOBI

Goat

Herders

Employees

Customers

Goat

Herders

Employees

Customers

Goat

Herders

Employees

Customers

Four Seasons

These 4 icons are used to represent the 4 seasons. These icons support the story of the climate and biodiversity of Mongolian being so important for producing the highest quality cashmere. They are also used to represent seasonal collections such as, Spring/ Summer and Fall/Winter.

Spring

Summer

Fall

Winter

Spring

Summer

Fall

Winter

Spring

Summer

Fall

Winter

Four Colors of Cashmere Goats

White

Beige

Grey Blue

Dark Grey

White

Beige

Grey Blue

Dark Grey

White

Beige

Grey Blue

Dark Grey

Wordmark

This is the official signature of the GOBI brand identity.

It is classic, elegant and beautiful crafted. The wordmark represents the history and heritage of a country with 1000’s of years of knowledge and stories to tell. It also represents the luxurious, quality of Gobi products.

Gobi throughout the years

1981 - 2005

2005 - 2012

2012 - 2018

2018 - 2024

2024

Virtuous Cycle

25% of the Mongolian population are herders

The virtuous cycle of Gobi Cashmere

The world’s most authentic cashmere. Created by herders, designers, manufactures, and several adorable goats, all in Mongolia, by Mongolians.

1/3 of the yearly income of herders is from the cashmere industry